Analyze a business plan

Topics: Management, Finance, Marketing Pages: 3 (666 words) Published: June 13, 2015
Part A- Analyze a business plan
Criteria
Quality training
Fast truck couriers
Layout
Clear
Clear
Objective
Clear and organized well
Clear and organized well
Background
Concise and complete but there is no too much about the status of the company Introduced the situation of the company but no specific to describe the keys to success and future outlook Company structure

No specific departments and personnel allocation
Clear and complete
Financial background
Limited financial analysis
Financial data stated
Services
Services provided is clearly stated like the certificate qualification and training courses Simple a couple of license and no more details about the training courses Competitors
Competitor comparison has identified and listed the analysis of competitors Competitive comparison should be included so that the company able to analysis and understand competitors. Risks
Clear and organized well
Simple but clear
Market analysis
A complete detailed analysis
Market analysis is provided but it can explain more details
Review
Review all the marketing strategy and financial management
Simple conclusion

Part B- Monitor performance
The objectives of this business plan are included as follow: 1. To provide a written guide for the ongoing management of this training and development business; a strategic framework for developing a comprehensive tactical marketing plan. 2. The intended audience includes the owners of this business and representatives from the state training authority. 3. The scope of this plan is to provide detailed projections for the current plan year, and for the following two years. The objectives of quality training are:

1. Profit
To achieve a net profit of $100,000 in the next financial year and a 25% increase in profit each succeeding year. 2. Growth
To grow the business at a rate that is both challenging and manageable, leading the market with innovation and adaptability. Growth is from 16 trainees in...
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