Annual Report 2012. Hubbing Delivers

Topics: Board of directors, Non-executive director, Executive director Pages: 137 (41174 words) Published: July 6, 2013
Ahead with Hubbing

Annual Report 2012

Hubbing Delivers
In two short years, after the commercial launch of StarHub in 2000, we became Singapore’s fi rst fully integrated info-communications and entertainment company. We have continuously created compelling reasons for customers to use Hubbing, a ‘quadruple power play’ of service offerings combining mobile, pay TV, broadband and fi xed network services. In the process, we have consistently delivered value and returns to our stakeholders.

History of Winning Sustainable Results from 2005 to 2012
Revenue FROM $1.57b TO $2.42b Total Mobile Customers FROM 1.39m TO 2.20m

Content
1 2 4 6 10 12 14 16 18 24 32 34 36 50 55 72 75 76 80 125
Key Figures The Group Today Our Financial Highlights Chairman’s Message Hubbing Enhances Success Hubbing Powers Business Hubbing Raises Performance Hubbing Heightens Recognition Board of Directors In Discussion with StarHub’s Management Senior Management The Nucleus Connect Conversation Hubbing in Review Group Financial Review Corporate Governance Directors’ Particulars Awards and Industry Honours Investor Relations Sustainability Report Financial Statements

1.5x
Profi t Attributable to Shareholders FROM $221m TO $359m

1.6x
Pay TV Households FROM 448,000 TO 536,000

1.6x
Free Cash Flow FROM $257m TO $417m

1.2x
Broadband Households FROM 277,000 TO 444,000

1.6x

1.6x

Triple-Service Household Hubbing Index from 2005 to 2012
www.starhub.com/ir Visit us online to learn more about StarHub and download the annual report.

2x

FROM 107,000 TO 214,000 A triple-service household subscribes to all three services - Mobile, TV and Home Broadband

Download a QR code reader app on your smartphone and scan this code for more information.

| KEY FIGURES |

Continue to Deliver Strong Shareholders’ Value

20.0¢
DIVIDEND INCLUDES A PROPOSED FINAL DIVIDEND OF 5 CENTS

$6.5b +411%
CUMULATIVE TOTAL SHAREHOLDERS' RETURN SINCE FY2005 MARKET CAPITALISATION

+122%
FROM 9 CENTS IN FY2005

+179%
FROM $2.3B IN FY2004
StarHub

| STARHUB SHARE PRICE PERFORMANCE VS STI INDEX (FROM 2005 TO 2012) |

STI (Points) 4,000

$3.79
Dec 2012

StarHub ($) 4.00

2,066
3,000 Dec 2004 3.00

STI 2,000

3,167
Dec 2012

2.00

1,000

1.00

0

Dec 2004

Dec 2004

$1.10 $1.10 $1.10
Dec 2004
0

Annual Report 2012 / STARHUB LTD / 1

| GROUP AT A GLANCE |

The Group Today
The Group’s operating revenue increased 4.7% year-on-year (YoY) to $2.42 billion due to higher service revenue and sales of equipment. Fixed Network Services recorded the highest revenue increase YoY at 6.2%, followed by Pay TV revenue which grew 5.4% YoY. Broadband revenue was 3.2% higher and Mobile revenue recorded a gain of 0.5%.

SALE OF EQUIPMENT

$2.42b
TOTAL REVENUE

8%
BROADBAND

10%

+4.7%
Broadband

FIXED % NETWORK 15% SERVICES

Revenue Mix
16% 16% 6

51% MOBILE

PAY TV

Mobile

Pay TV

Fixed Network

$1.22b
INCREASED 12% FROM 2009's $1.09B

$396m
DECREASED 2% FROM 2009's $405M

$249m
INCREASED 4% FROM 2009's $241M

$358m
INCREASED 13% FROM 2009's $318M

Pre-paid

20% 80%
Post-paid High-Definition

84%

Voice Standard-Definition

18%
Others

50% %

50%

StarHub

82%

Data & Internet

16%

2012 REVENUE MIX

2012 CHANNEL MIX

2012 > 50 MBPS MARKET MIX*
* Estimated

2012 REVENUE MIX

POST-PAID REVENUE 3-YEAR CAGR

$835m
2009

$917m
2010

$968m
2011

$981m
2012

PAY TV REVENUE 3-YEAR CAGR

$405m
2009

$395m
2010

$376m
2011

$396m
2012

BROADBAND REVENUE 3-YEAR CAGR

$241m
2009

$236m
2010

$242m
2011

$249m
2012

DATA & INTERNET REVENUE 3-YEAR CAGR

$269m
2009

$278m
2010

$281m
2011

$295m
2012

5.5%

(0.8%)

1.2%

3.1%

2 / STARHUB LTD / Annual Report 2012

Annual Report 2012 / STARHUB LTD / 3

| OUR FINANCIAL HIGHLIGHTS |

5-Year Financial Highlights
2012 2011 2010 2009 2008

2,422...
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