M1 And D1
Assignment Brief: Add a further section to your article that provides an in depth explanation covering the points of view of the different stakeholders and provide a clear link between these points of view and the aims of the two organisations. For each stakeholder you have identified, explain how much influence they have on the aims and objectives of the two organisations. Assignment Brief: Evaluate the influence different stakeholders exert in one organisation. M1
Customers are a key stakeholder in any company, but for Apple in particular they play a big role on the aims and objectives on the business. Apple customers expect an efficient help and support service should any of range their products go wrong, Apple now offer a wide of support if you are having problems. On the Apple website they have a service which gives a number of different ways to contact apple if you are having problems. This helps Apple to research what are the most common problems in their products and it helps them to see more ways they can improve through customer feedback. This shows that customers are very important to Apple’s company or any company. This also shows how important the customers are as stakeholders. The reason being is that failure to deliver this service would have an adverse effect on the business and they would likely lose customers. An example of Customers impact in Apple is that when the iPhone was originally released it experienced a lot of different problems from battery life, to signal issues. The customers told Apple about these problems which heavily pressured Apple into getting the problems refused.
In contrast Oxfam customers do not get a wide range of support if they have a problem with a product however, Oxfam sell to their customers in stores all around the UK and internationally. You can also buy Oxfam products online. Oxfam are always trying to expand the amount of products they sell to customers, this is because it has been successful over the last few years. Oxfam made 79.6 million pounds on sales from donated goods. This shows that Oxfam’s customers and donors are also essential to the success of the organisation.
Apples shareholders also have a big effect on how the business is run, also on the aims and objectives of the company. Because shareholders are the ones investing their money into the business they need clarification on the businesses goals and objectives before investing. Shareholders also own a percentage of the business meaning they have some say in what the business does.
Oxfam is run by trustees; these are also key stakeholders in Oxfam. Oxfam’s trustees are ultimately responsible in law for the charity, its assets and its activities. They have a huge amount of interest in the company this is because they are held responsible if anything goes wrong with the business. Because the trustees run the company it is important for them to maintain interest in the company. If the company isn’t hitting targets, or failing to deliver its message it would be the trustees who would act accordingly. Trustees are similar to a board of directors where they basically oversee the company actions and business strategies. Trustees are the people who are in charge of the Oxfam they also have a clear link. Apple’s board of directors is like trustees at Oxfam. They are a group of people who help to run the business. Typical duties of boards of directors include can often include governing the organization, they often do this by establishing policies and objectives. The also select, appoint and review the performance of the chief executive. The board of directors are also ensuring the availability of adequate financial resources. Because of the responsibilities of the board of directors I would say that they are an extremely influential stakeholder as they have a lot of control within the business. They also as a group make all of the...
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