Running head: STRATEGIC AUDIT
The Boeing Company
Embry-Riddle Aeronautical University Worldwide
Table of Contents
External Environment: Opportunities and Threats
Internal Environment: Strengths and Weaknesses
Analysis of Strategic Factors (SWOT)
Strategic Alternatives and Recommended Strategy (TOWS)
Implementation of Recommended Strategy
The Boeing Company Strategic Audit
This report was developed to analyze the global position of The Boeing Company and how their its current business strategy competes with its competitors and fits their its global forecast.
Research was conducted through the use of financial data and through the company’s website using public information to determine the areas that they excel in and areas that is is weak in. Charts and comparative analyses were conducted to further evaluate The Boeing Company and develop areas of necessary improvement. The following report contains the charts and tables that support the researched data. The results of the data analyzed shows that Boeing is very successful and it is holding true as a dominant force within the aircraft industry. There are some areas of concern for building the future success of the company that should be addressed before further growth is achieved.
The report finds that The Boeing Company is on track for success but highlights some areas of concern and some areas that continuous improvement need to be made in: The battleground for the Asia region and the European region, for launch customers and overall sales.
Technical support and logistical support for the current fleet worldwide. Research and development competition from Airbus, providing new technology to the aviation industry.
Product issues resulting in aircraft emergency evacuation need immediate correction and proven reliability to recover brand name.
Continuous fulfillment of backorders and ability to handle new production models
Boeing’s business model is based around globalization and a differentiated niche, as it produces aircraft for both the commercial and military segments. The business approach is developed around their 20 year forecast that they produce to project the needs of the aviation industry and what the developing markets will be. This forecast takes into consideration current fleet age, traffic flown by region, and the need for new and additional aircraft in expanding markets.
The goal is to increase the profits for the company while increasing the shareholders
equity. Boeing and its board of directors are dedicated in reinvestment of its earnings back into the company to build a bigger and stronger Boeing for tomorrow (Boeing Market Outlook, 2013).
Boeing reports it revenues as one entire entity, however it is diversified in the way it conducts business around several divisions. Boeing’s divisions include: Boeing Commercial Airplanes (BCA); Boeing Defense, Space & Security (BDS); Boeing Engineering; Boeing Operations & Technology; and Boeing Capital and Shared Services Group (Boeing About Us, 2013). The company generates over 88 billion dollars in sales revenue every year while continuously growing across all different divisions.
Boeing produces Commercial Aircraft, Military Aircraft, Provides Engineering support to the current fleet, and research and development for products within the aviation industry. The products that Boeing produces are used by Airlines and Military’s throughout the world. Boeings competitive advantage is their proven reliability, its current technologically advanced fleet of production aircraft, and its strong support for aircraft. The global reach of Boeing is not
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Boeing (2013). Board of Directors. Retrieved October 29, 2013, from
Boeing (2013). Boeing Edge. Retrieved November 10, 2013, from
Boeing (2013). Boeing Market Outlook. Retrieved November 07, 2013, from
Boeing (2013). Corporate Governance Principles. Retrieved October 28, 2013, from
NASDAQ (2013). Boeing Company (The) Stock Quote & Summary Data. Retrieved November
18, 2013, from http://www.nasdaq.com/symbol/ba
Talton, J. (2013, February 2). Boeing Board of Directors, Where are you? The Seattle Times.
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