Example Audit On Boeing

Topics: Boeing, Board of directors, Corporate governance Pages: 22 (5092 words) Published: November 10, 2014
Running head: STRATEGIC AUDIT

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The Boeing Company
Strategic Audit
MGMT 436
Michael Johnson
Embry-Riddle Aeronautical University Worldwide

STRATEGIC AUDIT

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Table of Contents

Executive Summary

3

Current Situation

4

Corporate Governance

6

External Environment: Opportunities and Threats

11

Internal Environment: Strengths and Weaknesses

12

Analysis of Strategic Factors (SWOT)

16

Strategic Alternatives and Recommended Strategy (TOWS)

18

Implementation of Recommended Strategy

19

Conclusion

20

References

22

STRATEGIC AUDIT

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The Boeing Company Strategic Audit

Executive Summary:
This report was developed to analyze the global position of The Boeing Company and how their its current business strategy competes with its competitors and fits their its global forecast.
Research was conducted through the use of financial data and through the company’s website using public information to determine the areas that they excel in and areas that is is weak in. Charts and comparative analyses were conducted to further evaluate The Boeing Company and develop areas of necessary improvement. The following report contains the charts and tables that support the researched data. The results of the data analyzed shows that Boeing is very successful and it is holding true as a dominant force within the aircraft industry. There are some areas of concern for building the future success of the company that should be addressed before further growth is achieved.

The report finds that The Boeing Company is on track for success but highlights some areas of concern and some areas that continuous improvement need to be made in: The battleground for the Asia region and the European region, for launch customers and overall sales.

Technical support and logistical support for the current fleet worldwide. Research and development competition from Airbus, providing new technology to the aviation industry.
Product issues resulting in aircraft emergency evacuation need immediate correction and proven reliability to recover brand name.
Continuous fulfillment of backorders and ability to handle new production models

STRATEGIC AUDIT

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Current Situation:
Boeing’s business model is based around globalization and a differentiated niche, as it produces aircraft for both the commercial and military segments. The business approach is developed around their 20 year forecast that they produce to project the needs of the aviation industry and what the developing markets will be. This forecast takes into consideration current fleet age, traffic flown by region, and the need for new and additional aircraft in expanding markets.

The goal is to increase the profits for the company while increasing the shareholders

equity. Boeing and its board of directors are dedicated in reinvestment of its earnings back into the company to build a bigger and stronger Boeing for tomorrow (Boeing Market Outlook, 2013).
Boeing reports it revenues as one entire entity, however it is diversified in the way it conducts business around several divisions. Boeing’s divisions include: Boeing Commercial Airplanes (BCA); Boeing Defense, Space & Security (BDS); Boeing Engineering; Boeing Operations & Technology; and Boeing Capital and Shared Services Group (Boeing About Us, 2013). The company generates over 88 billion dollars in sales revenue every year while continuously growing across all different divisions.

Boeing produces Commercial Aircraft, Military Aircraft, Provides Engineering support to the current fleet, and research and development for products within the aviation industry. The products that Boeing produces are used by Airlines and Military’s throughout the world. Boeings competitive advantage is their proven reliability, its current technologically advanced fleet of production aircraft, and its strong support for aircraft. The global reach of Boeing is not

STRATEGIC AUDIT

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References: Boeing (2013). Boeing About Us. Retrieved November 15, 2013, from
http://www.boeing.com/boeing/companyoffices/aboutus/brief.page
Boeing (2013). Board of Directors. Retrieved October 29, 2013, from
http://www.boeing.com/boeing/corp_gov/board_directors.page?
Boeing (2013). Boeing Edge. Retrieved November 10, 2013, from
http://www.boeing.com/boeing/commercial/aviationservices/index.page?
Boeing (2013). Boeing Market Outlook. Retrieved November 07, 2013, from
http://www.boeing.com/boeing/commercial/cmo/
Boeing (2013). Corporate Governance Principles. Retrieved October 28, 2013, from
http://www.boeing.com/assets/pdf/corp_gov/corp_gov_principles.pdf
NASDAQ (2013). Boeing Company (The) Stock Quote & Summary Data. Retrieved November
18, 2013, from http://www.nasdaq.com/symbol/ba
Talton, J. (2013, February 2). Boeing Board of Directors, Where are you? The Seattle Times.
Retrieved October 31, 2013, from
http://www.seattletimes.com/html/businesstechnology/2020268550_biztaltoncol03xml.ht
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