How Middle and Lower Class Americans are Manipulated
“Why Are Americans So Easy to Manipulate” is an article written by Bruce E. Levine about big corporations using behavior modification techniques to manipulate people into using their products. Levine is a clinical psychologist, an author, and a social critic from New York City. He graduated from Queens of the City University of New York and received his PhD in clinical psychology from the University of Cincinnati. Levine is also on the editorial board for the journal Ethical Human Psychology and Psychiatry. (Bruce Levine Bio) Levine develops an argument to inform the middle and lower class Americans about the behavior modification techniques that big corporations use to manipulate them. Levine’s article is written specifically to the middle and lower class of America. Levine is writing to the middle and lower class of America because they are whom the corporations single out in their advertisements and he sees this group as uninformed about what the corporations are doing to manipulate them. The middle and lower class have less money than the people who run these corporations and many of them labor for the corporations. Before reading this text, the audience probably believes that the author is most likely from another country and is slandering Americans. However, after reading this article the audience should realize that the author is an American who is trying to inform middle and lower class Americans that big corporations are trying to manipulate them through behavior modification techniques. Levine gives important insight to this groups of Americans by informing them of what different behavior modification techniques there are and how exactly a corporation can use each one to manipulate the group into buying and using their products. One way major corporations use behavior modification techniques to manipulate the middle and lower class is by offering them incentives for laboring...
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"Bruce Levine Bio." brucelevine.net. N.p.. Web. 07 Feb 2014. .
"Corporatocracy." oxforddictionaries.com. N.p.. Web. 07 Feb 2014. .
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