Marico

Topics: Board of directors, Executive director, Managing director Pages: 5 (1657 words) Published: September 3, 2013
Innovation is a crucial way to leapfrog into the center stage of global business leadership. Based on this cornerstone, Marico instituted its CSR initiative in 2003 by forming the Marico Innovation Foundation. The Foundation provides a framework to Industry and Social Sector to leverage innovation for quantum growth. The Foundation plays the role of a catalyst and works towards creating an innovation eco- system through cutting edge research, knowledge creation & dissemination. Its recognition platform - Innovation for India Awards, biennially awards breakthrough innovations from India. Major Projects - Popular research on “11 mission biographies -‘Making Breakthrough Innovation Happen: 11 Indians who pulled off the impossible” resulting in a best seller publication selling over 50,000 copies. Guiding Social Innovations- Enabling social organizations to apply Innovation as a key tool to significantly increase their social impact and scale programs. Currently 2 organisations are supported on 18 month innovation incubation program. Since 2006, 41 innovators have been recognized which included organisations like Kirloskar Brothers, BOSCH MICO, Su-Kam, Titan, Azim Premji Foundation, Trichy Police, ITC IBD, Reliance KGD6, Tutor Vista, Goonj, PRS Legislative, Tata Chemicals and TERI, Gujarat Government’s Jyoti gram Yojana, Defence Institute of High Altitude Research (DIHAR), Pilani Soft Labs Pvt. Ltd (redBus), IndiGo Airlines, Akshaya Patra, St. Jude India and EMRI. Bharti Airtel, Tata Nano and the UIDAI – Aadhar programme of the Planning Commission, Government of India were recognized as Global Game Changers for their spirit .One of its popular researches resulted in a best seller publication- “11 mission biographies -‘Making Breakthrough Innovation Happen: 11 Indians who pulled off the impossible”. This publication is a culmination of a six year joint discovery effort to identify genuine breakthrough innovations from within India and then uncover cutting edge insights into; ‘what did these innovations do differently to make the impossible happen?’. To extend the Marico Innovation Foundation’s catalytic approach towards Innovation, it organises “Innovation Workshop for Social Enterprises’. The purpose of these workshops is to enable social organizations to apply Innovation as a key tool to significantly increase their social impact and scale programs. Post the workshop a detailed analysis of the organisation is done. After this organisations are selected for a 12-18 month innovation incubation program. 2 social organizations have completed the innovation incubation program with 4 organizations currently being incubated and more in the pipeline. Through the knowledge dissemination mechanism the Foundation is able to propagate the findings of the researches through large-scale mass platforms across India. Through its social media connect on Twitter (@InnovationIndia) and through its Facebook page, MIF acts as a portal that brings together the entire Innovation Ecosystem including researchers, innovators, entrepreneurs and academia across industry by sharing breaking and relevant news , knowledge articles ,instructional videos and the latest trends and happenings in Innovation and Entrepreneurship from across the world. To recognize and applaud outstanding leadership with innovative focus in sectors, the Marico Innovation Foundation in 2006 institutionalised the Innovation for India Award. These Awards acknowledge & foster leadership with innovative focus in various Business & Social sectors. From 2010 a new category- - Public Governance has been introduced to recognize innovations where the Central or State government or any wing of the government including public-private partnership has innovated. The intent of the Awards is to reward projects and businesses that make a real difference to India and community at large. Based on the criteria of uniqueness, impact & scalability, ‘India’s Best Innovations’ are declared biennially....
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