MK1 BreadTalk

Topics: BreadTalk, Wisma Atria, Board of directors Pages: 7 (1266 words) Published: August 8, 2015
History

Our Company was incorporated in Singapore on 6 March 2003 as an investment holding public company.

It was founded by our Chairman, Dr. George Quek and our Deputy Chairman, Katherine Lee. Our Chairman, Dr. George Quek, first conceptualized "BreadTalk" in April 2000 when he saw an opportunity for starting a bakery selling freshly baked breads and buns which are visually creative and attractive.

Our signature 'Flosss' bun sells at a rate of 1 every 10s worldwide. 100 million 'Flosss' buns have since been sold.

2000
1st BreadTalk outlet opens at Bugis Junction, Singapore
Launches its signature Flosss bun - spiralling long queues
George Quek targets to open 10 BreadTalk outlets in 3 years

2001
Receives more than 1000 international franchise enquries for BreadTalk

2002
BreadTalk receives the SPBA Most Promising Brand Award and voted by consumers as Most Popular Brand George Quek wins the Entrepreneur of the Year Award (ASME and the Rotary Club) BreadTalk is ranked No.1 in the Enterprise 50 Startup Award (Accenture and The Business Times) BreadTalk fast expands to 20 outlets in Singapore

2003
BreadTalk Group Limited is listed on Sesdaq*, on the Singapore Exchange First overseas outlet opens in Jakarta, Indonesia
Sets up PRC's Headquarters and opens first outlet in Shanghai BreadTalk receives the SPBA Distinctive Brand Award

2004
BreadTalk is a winner in the Design for Asia Award, Hong Kong Design Centre BreadTalk receives the SPBA Silver Award
BreadTalk opens inaugural store in Philippines
Brings in Din Tai Fung Singapore - Ranked one of The World's Top Ten Best Restaurants by The New York Times and creates a craze for xiao long bao with 2-hour queues

2005
Launches Food Republic Wisma Atria, Singapore - the first thematic Food Atrium with 1960s street hawker fare Launches the first Toast Box with its signature Nanyang kopi and thick toast Wins the Gold Award and the CitiBusiness Regional Brand Award, SPBA, for brand success in foreign territories

2006
Receives the Five Star Diamond Brand and Diamond Awards awarded by the World Brand Laboratory in Shanghai, PRC George Quek wins the Emerging Entrepreneur Category of the Entrepreneur of the Year Awards 2006, organised by The Business Times by Ernst and Young

2007
BreadTalk celebrates its 100th store worldwide opening in Shanghai, PRC First Food Republic opens in Kuala Lumpur's Pavilion Shopping Centre, Malaysia

2008
Launches brand new design concept store at CityLink Mall - new design to be rolled out internationally BreadTalk opens inaugural stores in Oman
Launches The Icing Room for young adults to engage in Design-It-Yourself cakes Food Republic is the Overall Winner of Promising Brands in SPBA

2009
BreadTalk inks a 12-country Middle East Master Franchise agreement with Bahraini partner, Pan Arabian Gourmet BreadTalk puts Singapore on the world retail map as it emerges as finalist in the Emerging Retailer of the Year Category at the World Retail Awards, Spain BreadTalk is listed by Brand Finance, an international independent asset valuation company as one of the Top 100 brands in Singapore BreadTalk Group Limited transfer of listing to the SGX Mainboard (11 June 2009) Launches Bread Society - a premium bakery at ION Orchard showcasing Euro and rustic bakery recipes Partners with Japanese Sanpou Group to launch RamenPlay

Obtains Franchise for premium Californian brand - Carl's Jr. to operate in PRC Toast Box is Overall Winner of Promising Brands in SPBA

2010
Celebrates 10 years of innovation with 7 brands, 448 outlets spanning 13 Countries in Asia and the Middle East

2011
International Headquarters Groundbreaking Ceremony.

2012
Launches Generation 4 concept of the BreadTalk Brand in Shanghai with a fresh new look and another original line-up of novel products. Launch of heritage Thye Moh Chan confectionary, continuing the legacy of traditional pastry craftsmanship Global Launch of BreadTalk Gen4...
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