Mobile Phone Simulation

Topics: Mobile phone, Board of directors, Corporate governance Pages: 5 (1843 words) Published: September 16, 2013
Mobile Phone Simulation
Pennsylvania State University
Team C:

Supply Chain Management 301
Professor Jang
05 December 2012
Abstract
A simulation of two lines of mobile phones, that takes us from design to production and then to yearend sales result. It examines how different design, forecast and production affects yearend sales result. Then a board room will provide feedbacks on the result of the sales and productions, and what we should watch out for in the future. The simulation shows, how a business cycle for the two lines of mobile phones work and how it would react in various environments and market conditions. It examines how market reaction would affect sales and how to proceed when market environment is unstable. The simulation will run various scenarios to test the entrepreneur, and how the entrepreneur reacts to the simulation will show how well we did at the yearend board room meeting.

Table of Contents

Introduction ………………………………………………………………. . 4 Design ………………………………………………………………………. 5 Forecasting ………….…………………………………………………….... 6 Production ………………………………………………………………….. 7 Board of Director’s Feedback …………………………………………….. 8 Recommendation …………………………………………………………... 9 Conclusions …………………………………………………………………. 10

Introduction
As advancement in technology becomes more and more rapid in development that many technological electronic devices will becomes obsolete before it is sold. As the average lifecycle of the many new products in the world today becomes shorter and shorter. This is the leading cause of obsolete inventory for manufacturers and retailers, where their inventory will not sell without being mark down. The other problem is that popular products will sell as soon as they hit the shelves and cause a stock out. As retailers learned to become leaner and work with manufacturers so they can continuously replenish stock when needed. That way it will help reduce the risk for both manufacturers and retailers. The people managing the supply chain must make accurate market prediction and allocate their resource to match the prediction. For the two lines of mobile phones that will be release in to the market, we will do everything described above. We will design the phone, take advice from forecasting team and then order production. After the production are the sales and the adjustments made in reaction to the market condition. The yearend sales result will tell us how much we made and board room meeting will give us feedback on how well we did.

Design
In designing the phone for year one, we decided to use basic model with no options added, just to test how it will do and to save on the cost of adding an option. That came to the cost of $130 for model A and $150 for model B. In year two, we decided to add the option of extra battery because we believed that extra battery life will result in greater demand for the phones. That came to the cost of $150 for model A and $170 for model B. In year three, we decided to add two options, the anti-theft and the speaker options. The reason we pick anti-theft is that we believe that anti-theft would be important to anyone who relies on their phone to perform day to day task and would not like to lose their phone. The speaker option was added the extra function on the phone, which we believe could boost sales. That came to the cost of $180 for model A and $200 for model B. In year four, we decided to go with a sleek design, the super-slim. The reason we pick this option was because we did not think the other options were viable except for this one. Two of the other options the anti-theft and the speakers did not get a good response from the year before so we exclude those options. The mini-DVD option was excluded because we did not think anyone would want to watch a movie on a tiny screen. In this design only the super-slim option was added and that came to the cost of $155 for model A and $175 for model B.

Forecasting
After finishing the design...
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