P1 - Unit 6 business

Topics: Marketing, Business, Marketing research Pages: 5 (1099 words) Published: May 27, 2014


Assignment Front Sheet
Learner name
Assessor name

KAREN MASON
Date Issued
Completion date
Submitted on
24/03/14
22/04/14

Qualification
Unit number and title

BTEC EXTENDED DIPLOMA IN BUSINESS LEVEL 3

Unit 3: Introduction to Marketing
Assignment title
‘A’ LISTED MARKETERS. Part 1

Aim:

Marketing is at the heart of every organisation’s activity. Its importance is also growing in the non-commercial, public and voluntary sectors. Also, at the heart of marketing is the customer. This unit will introduce learners to some of the tools and techniques all types of organisations use to achieve their objectives.

Firstly, learners will explore how different types of organisations use marketing principles to meet the needs of their customers and achieve their objectives. The constraints under which organisations operate are important and learners will study the legal requirements and voluntary codes that affect marketing.

Learners will then go on to investigate how organisations collect data through market research and turn it into useful information which can be analysed and used to plan their marketing activities. The segmentation and targeting of groups of customers is a key marketing technique and this is studied in detail.

This includes the different bases for segmentation of both consumer and business markets. Next, learners will examine how a marketing mix is developed to meet the needs and aspirations of a targeted group of prospective customers, before going on to develop a marketing mix for a new product or service.

Learning Outcomes:

On completion of this unit you should:

1. Know the role of marketing in organisations
2. Be able to use marketing research and marketing planning
3. Understand how and why customer groups are targeted
4. Be able to develop a coherent marketing mix.
5.

Criteria reference
To achieve the criteria the evidence must show that the student is able to:

Task no.

Evidence

P1

Describe how marketing techniques are used to market products in two organisations

1

Presentation

P2

Describe the limitations and constraints of marketing

2

Fact Sheet
M1
Compare marketing techniques used in marketing products in two organisations.

3

Report
D1
Evaluate the effectiveness of the use of techniques in marketing products in one organisation.

4

Report

Learner declaration

I certify that the work submitted or this assignment is my own and research sources are fully acknowledged.

Learner signature: Date:

Assignment brief
Qualification
BTEC L3 Extended Diploma In Business
Unit number and title
Unit 3: Introduction to Marketing
Start date
24th March 2014
Deadline
22/04/14
Assessor name

KAREN MASON

Assignment title
‘A’ LISTED MARKETERS. Part 1
The purpose of this assignment is to: Work individually to complete the following tasks.

Assignment Brief/Scenario

You have just started working for a large marketing and design agency based in Teesside that consults for a variety of businesses on the marketing activities that they undertake in order to promote their products or services. The agency has a varied portfolio of ‘A’ Listed clients and you have been given the task of consulting for two new clients, one business that operates in the private sector and one in the public or voluntary sector. Choose your two businesses remembering that:

One must be from the private sector, for example, Marks & Spencer One must be from the public or voluntary sector, for example, Oxfam.

Task 1
Describe how marketing techniques are used to market products in two organisations. P1

You task is to produce a presentation for your senior management team (SMT) to introduce your new clients.

Your presentation must include the...
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