Paddy Power

Topics: Bookmaker, Gambling, Board of directors Pages: 50 (8275 words) Published: October 30, 2013
Business Plan

25/4/13

Table of Contents
Introduction ................................................................................................................................... 3 Company Profile ........................................................................................................................... 4 Foundation ..................................................................................................................................... 5 Board of Directors ..................................................................................................................... 5 Socio and Economic conditions of the day ................................................................................ 8 Time-Line ....................................................................................................................................... 9 Business Environment - SWOT ................................................................................................. 10 Strength..................................................................................................................................... 10 Weaknesses .............................................................................................................................. 10 Opportunities ........................................................................................................................... 10 Threats ...................................................................................................................................... 11 Pestel ......................................................................................................................................... 11 Political, Environmental and Legal:.................................................................................. 11 Economical: .......................................................................................................................... 12 Social and Technological: ................................................................................................... 13 Porter’s Five Forces ................................................................................................................. 13 Threat of New Entrants: ..................................................................................................... 13 Bargaining Power of Customers: ...................................................................................... 13 Bargaining Power of Suppliers: ......................................................................................... 14 Threat of Substitute Products: ........................................................................................... 14 Competitive Rivalry: ........................................................................................................... 14 Analysis of porters Five Forces: ........................................................................................ 14 Marketing ..................................................................................................................................... 15 Positioning................................................................................................................................ 15 The Marketing Team:.............................................................................................................. 15 Online Marketing Group:....................................................................................................... 16 Online Operations: .................................................................................................................. 16 Operations .................................................................................................................................... 17 Licensed Betting Shops:...
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