Social Class of Pakistan

Topics: Sociology, Jewellery, Pierre Bourdieu Pages: 2 (410 words) Published: April 16, 2013
Consumer Behavior-1
ASSIGNMENT: 2

11/26/2012

Question:
Name the social classes of Pakistan and launch a product which targets any of the social class.

SOCIAL CLASS:
“People in a society are ranked into higher and lower social positions, which produces a hierarchy of respect or prestige is called Social Class.”

SOCIAL CLASSES OF PAKISTAN:

In Pakistan, people are divided into social classes on the bases of income, education, power, ownership of property, occupation, association etc.

SILVER JEWELLERY:
Stone studded silver jewellery is manufactured and exported all around the World. It is highly recognized by its innovative designs. This product is launched to target upper-middle class customers in Pakistan.

Product line:
* Stone Studded Silver Earrings
* Stone Studded Silver Pendants
* Stone Studded Silver Bracelets
* Stone Studded Silver Necklaces
* Cut Gemstones
FEW CHARACTERISTICS OF UPPER-MIDDLE CLASS
* They purchase high quality products.
* Their more emphasis is on taste.
* They are highly educated people.
* Their motive is to achieve success in their careers, reaching a high income level and achieving social advancements for themselves. * Their reference group is the upper class.
* They tend to be more knowledgeable about what, where and when to shop. * Shopping places (stores) should be clean, orderly and reflect good taste. * Attracted by different and unique approaches of promotion. By looking at the characteristics of our customers, we will produce a product which will satisfy their needs and wants. FIRM’S SPECIFICATIONS

* The Making of a Master Piece:
Our jewellery today is made in a way, which enables us to produce consistent high quality designs. The basic shape of our jewellery is prepared by different manufacturing processes such as: * Investment

* Casting
* Refining
* Fabrication
The blanks kept for studding diamonds and semi-precious stones are...
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