Strategic Management

Topics: Corporate governance, Board of directors, Pfizer Pages: 40 (6750 words) Published: November 12, 2013


Table of Contents
Introduction…………………………………..……………………………………..………….. 3 Company History and Description ………………...………………………………………… 3 Industry Description …………………………………………………………..………………. 4 Global Expansion ………………………………………..………………………………….… 4 Current Situation …………………………………………………………………………….... 5 Current Performance ………………..…………………………………….………………….. 5 Market Share ………………………………………………………….……………………..... 6 Strategic Posture..……………..………………………………………………………………. 7 Corporate Governance ………………………………...………………………………….….. 7 Corporate Governance Facts ………………………………………………………….…... 10 Board of Directors …………………………………………………………………………… 11 Securities Ownership ……………………………………………………………………….. 14 External Environment ………………………………………………………………………...16 Opportunities and Threats (OT) ...…………………………………………………………...16 Natural Environment ………………………………………………………………………….16 Societal Environment …………………………………………………………………………16 Task Environment …………………………………………………………………………….17 EFAS Matrix Analysis ……………………………………………………………………….. 18

Introduction
Global pharmaceuticals grew by 3.6% in 2010 to reach over $733 billion with projections reaching $981 billion by the year 2015 (Pharmaceuticals Industry Profile: Global, 2011). Pfizer, the world leader in the global pharmaceuticals market, controls an impressive 9.4% of the global market share (Pharmaceuticals Industry Profile: Global, 2011). Sometimes described as Frankenstein’s Monster, Pfizer has been aggressively swallowing up smaller companies since the early 1990’s to become the present day drug giant. Pfizer along with other companies will be facing a fork in the road in the near future as they exit their blockbuster growth with the expiration of many of the company’s most successful drug patents. In this paper we will conduct several analyses to identify strategies that would be viable options for the company. Pfizer, which has been a company that has dominated with its inorganic growth in the past (Appendix N), will now have to decide what road to choose to maintain their competitive advantage and continue to be the global leader. Company History and Description

Started in 1849 with a $2,500 dollar loan from Charles Pfizer’s father, a fine chemicals business was started by the name of Charles Pfizer and. Charles Pfizer, a chemist, and his cousin Charles Erhart, a confectioner, both young entrepreneurs from Germany, were the 2 founders of the business. When the business launched their office, laboratory, factory, and warehouse were all operating in the same building.  The two cousins combined their skills to begin to manufacture chemicals, the first being a form of santonin that was used to treat intestinal worms which was widespread problem at the time. Though Pfizer has been a successful company since the beginning, the Civil War could be seen as the explosion point for the company that put them on the track to where they are now. Through the years the company has entered and exited several different chemical markets yet always stayed true to doing things the way that Charles Pfizer intended, dedication to the customers while maintaining the highest quality and efficiency possible. Since then Pfizer has become the world’s largest research based pharmaceutical company.  The company’s focus is on development and manufacturing of health care products.  They also have an animal health product line.  Pfizer is now operating in over 150 countries.  In the recent 2000’s Pfizer had acquisitions with Wyeth and King Pharmaceuticals.  Pfizer’s primary NAICS code is for Pharmaceutical and Medicine manufacturing (32541). Industry Description

Using Porter’s Five Forces to analyze the pharmaceutical industry we have concluded the following information. Most prescriptions are required to acquire pharmaceutical products and in most cases a public or private sector health insurer is the major source of purchase funds. This increased buyer power, where as the high importance of pharmaceuticals in healthcare weakens buyer power...

References: http://www.pfizer.com/files/corporate_citizenship/cr_report/manufact_supply.pdf
http://www.pfizer.com/investors/financial_reports/annual_reports/2012/downloads/pfizer_12ar_ensuring_global_supply.pdf
http://www.theofficialboard.com/org-chart/pfizer
http://www.pfizer.com/files/investors/corporate/blue_book_english.pdf
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