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Topics: Board of directors, Corporate governance, Non-executive director Pages: 18 (10573 words) Published: November 1, 2014

COMPANY ANALYSIS
1.1COMPANY BACKGROUND
1.1.1POH KONG HOLDING BERHAD
Established in 1976 with its first outlet in Petaling Jaya, Poh Kong continues to be at the forefront of the jewellery industry and enjoys tremendous growth. Being listed in Bursa Malaysia since 2004 has driven Poh Kong to even more success since its inception. Today, Poh Kong has its own manufacturing facility in Shah Alam and has reached 100th outlets marked in 2012, thus earning its position as Malaysia’s largest jewellery retail chain store. Poh Kong’s passion in the business and its dedication to providing fine jewellery of top-notch quality and international standards have always played a pivotal role. For quality assurance, Poh Kong ensures that stringent measures are constantly undertaken without compromising design excellence. That is why Poh Kong is a jewellery brand that is synonymous with superior quality and meticulous craftsmanship. Putting its knowledge and expertise in the jewellery business to good use, Poh Kong has several in-house brands under its belt, such as Tranz, Happy Love, Anggun and The Art of Auspicious Jewellery. Tranz houses jewellery collections exclusively designed and made by Poh Kong, and enhances the appeal of gold jewellery through its modern yet classy designs. The stunning new range from Tranz drew inspiration from deep sea wonders, from the unique coral to the glorious octopus. Happy Love boasts a selection of elegant oriental gold jewellery, while Anggun features Asian-inspired designs of floral motifs that reflect the beauty of nature’s flora. The various collections under the Anggun brand are Alamanda, Bunga Raya, Manja, Orkid, Melur and Karya Anggun, which is an exquisite amalgamation of the earlier collections. The Art of Auspicious jewellery is a showcase of well-crafted masterpieces designed with fengshui elements in mind, denoting blessings of good fortune and longevity. Besides developing its range of in-house brands, Poh Kong is also the sole distributor for world-renowned international jewellery brands such as Schoeffel luxury pearls from Germany, and two Italian brands – Luca Carati and Moraglione 1922. Schoeffelis a highly respected brand name in the world of cultured pearls, renowned for inheriting one of the most beautiful and extravagant pearls with excellent quality. Luca Carati is one of Italy’s most prestigious luxury jewellers with expert craftsmanship and invaluable experience in finest material acquisition. Established in Valenza, Italy, in 1922, Moraglione 1922 is a jewellery brand steeped in timeless tradition and rich heritage, to reflect wondrous designs that juxtapose colourful precious stones with alluring diamonds. Diamonds have long been regarded as the symbol of love and commitment. There is nothing like the sparkling brilliance of a beautifully cut diamond to make one simply awestruck. That is why Poh Kong is proud to present Angel Diamond, the world’s first Ideal Square Cut Hearts and Arrows Diamond – a touch of prestige at its best. HEMERA™ the world’s most brilliant diamond with 101 facets, is a true reflection of perfection that evokes the senses with its superior light performance. Inspired by cultural richness and classic beauty, the new Bombay collection is a world of its own, with intricate and immaculate designs that speak of feminine charm and pure elegance. Disney Jewellery is a timeless brand adored by both adults and children alike. Poh Kong’s Disney Jewellery includes Mickey Magic, Mickey & Friends, Disney Baby, and Winnie The Pooh and Disney Princess. Take delight in our wide array of fine and exquisite jewellery by visiting our outlets – Poh Kong, Poh Kong Gallery, Diamond & Gold, Diamond Boutique, Jade Gallery, Gold Boutique and Oro Bianco. Profile of the Board of Directors as follows:

YANG BHG DATO’ CHOON YEE SEIONG
Executive Chairman & Group Managing Director
Yg Bhg Dato’ Choon Yee Seiong, age 58 years, a Malaysian, was appointed to the Board of...
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