I. CURRENT AND STRATEGIC PERFORMANCE
A. Current Performance
GSM-based mobile communication in Turkey began when Turkcell commenced operations in February 1994. Turkcell then signed a 25-year GSM license contract with the Ministry of Transportation on April 27, 1998. Since then, it has continuously increased the variety of its services based on mobile audio and data communication, as well as on its quality levels and as a result, its number of subscribers.
Turkcell is a regional leader by being the market leader in five countries out of nine it operates in. Turkcell's shares have been traded on the Istanbul (IMKB) and New York Stock Exchanges (NYSE) since July 11, 2000, and it is the first and only Turkish company ever to be listed on the NYSE.
Turkcell also has investments abroad. Turkcell conducts its mobile operations in growing markets like Azerbaijan, Kazakhstan, Moldova and Georgia through its subsidiary Fintur, in which Turkcell holds a 41.45% stake. KKTCell, a 100% owned subsidiary of Turkcell, was established in 1999 and operates within the framework of a revenue-sharing agreement with the Telecommunications Authority of the Turkish Republic of Northern Cyprus.
Astelit, a company in Ukraine in which Turkcell holds a 55% stake, began operating in February 2005 under the brand life:). Turkcell acquired 80% stake of Be ST from the State Committee on Property of the Republic of Belarus in 2008.
Meanwhile, Turkcell's wholly owned subsidiary in Germany, Turkcell Europe, commenced its operations in 2011. In the first quarter of 2011, Turkcell expanded its operations into nine countries by initiating MVNO services in Germany through the wholesale traffic purchase agreement signed in 2010.
Turkcell, with its wide coverage area and diverse range of services abroad, is able to provide its subscribers with mobile communication services both in Turkey and around the world.
Turkcell had signed 3G contracts in more than 110 countries, ranking it among the world’s top operators in terms of the provision of international data services. Turkcell also ranks among the top operators in terms of GPRS roaming, where it has signed contracts with operators from more than 165 countries.
Turkcell's Achievements Are Recognized: With its own staff, and the staff of the companies in its ecosystem, Turkcell today employs 20 thousand people. Its achievements so far have been recognized with numerous international awards and prizes. Turkcell entered the INFO Tech 100 list in 83rd place in 2007, on which it has been listed for four years in a row. Turkcell has left behind some 10 thousand companies to make it to the list, which is compiled based on the financial data obtained from Standard & Poor's.
Turkcell won the first prize in the Best New Service category in World Communication Awards 2002, with its "GPRSLand" service. Turkcell keeps on investing in humans resources and technology, with its trained and specialized staff and was entitled to receive ISO 9001 Quality Management System Certificate in November 1999. Turkey's first operator with ISO 9001: 2000 certificate, Turkcell, keeps on improving its services in line with the new developments.
The first abutment of the "Bridge of Hearts" was built in Diyarbakır in June 2008. The “Bridge of Hearts” Project prepared jointly by the Ministry of National Education and Turkcell was kicked off with a ceremony in Diyarbakır. The Project is intended to have 100,000 students from all of Turkey's 81 provinces visit provinces other than their own, know Turkey's natural and cultural beauty, and build lasting friendships.
Turkcell, being aware of the uniting feature of sports, has carried out many projects and sponsorships in this field. As the main sponsor of the Turkish National Football Team and the official sponsor of Turkish National Basketball Team, Turkcell has also gained the name sponsor rights for the Turkish Super League for 5 seasons starting from 2005-2006....
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