Visual Communication

Topics: Graphic design, Communication, Communication design Pages: 2 (308 words) Published: October 30, 2012
Visual Communication is the conveyance of ideas and information in forms that can be read or viewed. The subject includes Graphic Design, Illustration and Animation for; books, print, magazines, screen-based media, interactive web design, short film, design for advertising, promotion, corporate identity, packaging design AND MORE useless crap

Visual Communication is a form of communication that conveys a specific message to specific audiences through the means of words and type, images and other graphic elements and layout. Graphic design is a mixture of art and business. Taking an artistic vision and applying it practically within a world of planning, client needs, budgets and materials. All graphic design employs the theories of art, but its main purpose is to be useful and functional.

Advantages & disadvantages of visual communication
1. Effective over long distances
2. Can be used while moving
3. Fast -- speed of light
4. Effective in all directions (independent of wind)
5. Passive signals require no expenditure of energy
1. Requires a clear line of sight
2. Visual signals may be intercepted by predators
3. Only effective in daylight (in fireflies, only at night) 4. Active signals may be metabolically "expensive" to produce By : John R. Meyer Visual Communication
Oleh : Coky Fauzi Alfi
1. Transcends language barriers
2. Attention getting
3. Ability to pick up information while in a passive state of listening 4. It seems to be trustable
1. Imprecise & difficult to convey complex ideas
2. Except for pictures/symbols, it can only communicate for limited distances, and only in the present moment 3. Often cannot transmit factual information
4. Is open to multiple interpretations -- easy to...
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